DAMIHOW is a functional and fashionable brand, dedicated to perfecting the fit and fabrics of active wear to ensure that you look good but also feel comfortable. The brand is on a mission to encourage everyone to feel great through fitness without having to compromise on style, with active wear that crosses effortlessly into your everyday lives. #FeelConfidentInFitness 

The Brand was launched in 2018 by Dami Howells. She wanted to create a brand which represented Black fitness. To be able to provide opportunities for Black individuals in the fitness world who don't get the representation they deserve. The goal is to create a platform which encourages everyone to live a healthier lifestyle and feel confident whilst doing so.